Burger King with Lisa Smith
A Change of Brand
00:00
Logos an Scale - The Biggest Challenge
Raffer always loved it. He was a huge advocate for it. The biggest thing we struggled with was how to tie them all together. But he helped get that to be as legible and to feel like it fitted with a system. And i think that's the moment when is of sight, this really works. You show it to the siners and they love it. Then you show it to lityo mum, and she can't read it. So then it is like, this is where it could be a little if we re brand a restaurant with something that mym struggles with. We become the biggest advocates for things like that. And then i obesy will grow more
Transcript
Play full episode
