Exploring the impact and strategy behind sonic branding, discussing examples like transit voices and Siri, and emphasizing the importance of aligning sonic branding with company values.
Keyboard and mouse clicks, the song of an ice cream truck, a neighbor’s yapping dog – what kind of noises soundtrack your life? Today’s guest, Dallas Taylor, is the host and creator of the Twenty Thousand Hertz podcast, a show about the world's most recognizable and interesting sounds. In this episode, he shares why sounds can tell deeper stories – and how tuning IN to the noise of the world can help us tap into the wild depths of our imagination. For the full text transcript, visit go.ted.com/BHTranscripts