The Power and Strategy of Sonic Branding

Keyboard and mouse clicks, the song of an ice cream truck, a neighbor’s yapping dog – what kind of noises soundtrack your life? Today’s guest, Dallas Taylor, is the host and creator of the Twenty Thousand Hertz podcast, a show about the world's most recognizable and interesting sounds. In this episode, he shares why sounds can tell deeper stories – and how tuning IN to the noise of the world can help us tap into the wild depths of our imagination. For the full text transcript, visit go.ted.com/BHTranscripts

For the full text transcript, visit go.ted.com/BHTranscripts

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