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3 Reasons People Listen to Podcasts in 2023 - State of Podcasting | iHeartRadio Report (E411)

Content Is Profit

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The Growth of Podcasting

There are now more weekly podcast listeners in the US than Netflix subscribers. I think it's pretty interesting It's just showing how much popularity Podcasting is getting all the new traffic that they're bringing which again traffic for businesses Just means opportunity or even if you don't have your own business But you are a creator. That that means probably more brand deals If you're getting more Eyeballs more people listening to your show you can potentially tap into new audiences, which is funny because brands are spending upwards six billion a year on sponsor content right now.

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