2min chapter

The Fort - An Entrepreneurship Podcast cover image

#302 - Don Zale - Former Chairman of Zale Corporation - A Great American Business Story That Brought Diamonds To The Masses

The Fort - An Entrepreneurship Podcast

CHAPTER

Introduction

The speaker discusses the significance of knowing the customer in marketing and reflects on the evolution of this concept over time. They provide an example of Budweiser beer's loss of business due to a lack of customer understanding, and also mention Fort Capital's acquisition of industrial properties in Texas.

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