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Episode 44: AOL - Time Warner (with the Internet History Podcast)
Acquired
AOL Surviving the Dot Com Bus
AOL is notorious for one of the earliest internet growth hacks ever, which was distributing CDs. It's doing something that other people aren't to get noticed and to get distribution. And then there's basically a CPM race to the bottom where you're competing against everybody else in sort of a commodity, highly efficient marketplace.
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