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180: István Mészáros: Merging web and product analytics on top of the warehouse with a zero-copy architecture

Humans of Martech

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Bridging Data and Marketing: The Role of Marketing Operations

This chapter explores the pivotal role of marketing operations professionals in linking data teams with marketers through Warehouse Native technology. It emphasizes the importance of data ownership, accuracy, and the benefits of data lakes over traditional data warehouses in enhancing marketing strategies.

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