How I Built This with Guy Raz cover image

Instacart: Apoorva Mehta

How I Built This with Guy Raz

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How to Reduce the Cost of the Grocery Stores in Stacart

The business model was based on the idea that there would be a delivery fee plus obviously a premium that you'd pay us, a slightly higher price for a product than would if you actually went to the store an body yourself. Early on, because we didn't have any retail r relationships, we would have to mark up the items. But then we realize that if we partnered with the grocery stores, we could really reduce the premium, or make it to be, frankly, the same price as the store. And that dramatically change the way that people interact with stacart to day.

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