76. Co-creation + user generated products w/ Aleksija Vujicic
On The Other Side
00:00
The Evolution of Brands
Sally Kohn: I thought the evolution from this like acknowledgement that the consumer is not only getting something from actually buying from companies, but is also providing a lot is really interesting. And then how that sort of moves into co-creation. So maybe you can give a little bit of context on that and then we can dive into the web three possibilities. Totally. If we go all the way back, like brands have obviously always existed. But there's a difference between a label, a company name, a general like light sort of identity and the brand we started seeing in specifically the fifties. The impetus for that is something that Marcus Swan Aaron catalogs really well in a piece
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