Shifting the Narrative in Consulting

This chapter discusses the importance of consultants shifting their focus from showcasing skills to emphasizing results and client outcomes in the hiring process. By adopting a results-driven narrative and effectively communicating how their expertise addresses specific business challenges, consultants can increase client confidence and improve deal closures. It also highlights the need for consultants to present themselves compellingly, especially in digital formats, to better align with potential clients' needs and create stronger value propositions.