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174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy
Personal Injury Mastermind
The Importance of Social Media in Marketing
William Frankie: Traditional marketing channels are a great way to target specific audience, but the buried entry is extremely high in saturated markets. You may see a bigger ROI when direct marketing to potential clients over social. But to me, it's the social media, it’s the website presence, it's all of those pieces that reside on being in somebody's phone. This is my model. This is working for me.
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