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The Town with Matthew Belloni
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HBO: The Lure for Subscribers
"HBO means something so much more to so many more people and was a lure for a lot of people to subscribe," he says. "I don't think consumers are struggling to figure out where to get their HBO." He adds that in a perfect world, it just would have been called HBO. But there were real strategic reasons in terms of the ceiling that you just talked about,. at least their perception of it, that it was a problem".
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