I think people aren't really aware of what a seismic shift is already underway to what it means to be human. We're still at that moment where we can make those choices. I remember when I read Shoshana Zuboff's The Age of Surveillance Capitalism. It's just too late. This already happened. And they need to join the conversation. They need to learn and get educated about what's happening, particularly in order to have a voice and a say in how this all goes"

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