How to break the outrage cycle and create positive connections with consumers in a fragmented market, a podcast presented by Ruder Finn
The PR Week
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Introduction
Kathy Blumgarden is the CEO of Rudolfin. The company's new poll found that 93% of consumers believe brands should react to public opinion. But when we actually looked deeper, we found out that people didn't really care if the brand agreed with them and took a stance or took a side. What they really cared about is that they wanted to express their own point of view. They wanted to be listened to. And I think that's a very important thing that we've lost a little bit in society today.
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