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#15: Master communicator, Stephen Gates, on why creativity done properly is blue collar work

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CHAPTER

Is There a Future in Design?

Steven Levy: I think that we're getting to the point in the maturity and industry where we can start to see past the technology, to see that it is about ideas. The fact that there is a head of design at a bank proves the opportunity, he says. "Those are the roles that will change companies," Levy adds.

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