Who hasn’t received an email from their bank for an account that’s completely irrelevant?
It makes you feel like your bank doesn’t care about you one bit, right?
Banks have all the data they could ask for to understand their customers, but, clearly, most of them don’t know how to use it.
But customer data platforms are changing that.
Today’s guest, Izabella Gabowicz, COO at Sensibill, is someone helping lead the CDP revolution. She joins the show to share why CDPs are such an exciting tool for leveraging data to deliver better customer experiences.
In this episode, we discuss:
- How CDPs make banking more human
- How to Use a CDP to marketing noise into highly targeted marketing
- How CDPs foster empathy
To ensure that you never miss an episode of Payments Innovation, subscribe on Apple Podcasts, Spotify, or here and don’t forget to check out our YouTube!
Until next time!
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