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Retail Media Summit 2023 Recap
The CPG Guys
The Importance of Trusted Bridges in the Amazon Ecosystem
The Amazon ecosystem is quite different because it kind of grew up in a slightly more... As separate as it felt to you on the Amazon side, there's nothing like a pack view that exists in the CPG world to integrate media and merchandising. My concern is that when you talk about doing programmatic advertising, there's not a lot of margin in that. And the question is how much does having a behavior-based audience with rich customer data really add to the overall lucrativeness of off-site advertising? I mean, it seems to me that still the 900-pound gorilla is searched.
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