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Innovative Marketing Strategies in Disrupted Landscapes
This chapter examines creative approaches to digital marketing amidst disruptions in search traffic, stressing the importance of diversifying channels and establishing a strong brand presence. It introduces the concept of virtual influencers and AI-driven strategies, emphasizing their potential to engage audiences and influence societal attitudes. The discussion also touches on the ethical considerations of using AI in marketing and highlights the functionalities of OpenAI's Canvas tool for enhanced productivity.