#372: Pain Selling... Still the Best Approach?
The Advanced Selling Podcast
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What's Different?
Iote: I like to reframe this whole questioning process away from his pain point things to something else. Do do you know where the pain thing started? A tony robins, when he came out back in the late sixties and early seventies with some of his sale stuff,. He talked about it. And i don't know if it was an n l p type of thingo, neuro linguistic programme - but he said, people are constantly moving away from pain and toward pleasure. Ah. We like it a lot. Really like this topic because, ah, it has inspired me to think of a different way. That's so easy to say. You know, people like
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