
Digiday at Cannes: Ad networks take center stage — are buyers buying in?
The Digiday Podcast
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The Evolution of Retail Media Networks
This chapter explores the growing role of retail media networks in the advertising industry, highlighting their shift from simple conversion tools to essential components of the full marketing funnel. It emphasizes the importance of first-party data and innovative strategies for creating emotional connections and curated shopping experiences. Additionally, it discusses the collaborative efforts between brands and retail partners to develop effective, themed advertising campaigns that drive consumer engagement and return on investment.
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