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4 Takeaways from Threads

Founder's Journal

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The Importance of Threads in Social Media

Threads got 30 million users in 24 hours, which is more than 10% of Twitter's monetizable daily active user base. Adam Moserri: Building a consumer social app is literally the hardest business I can think of building other than maybe something in deep tech like robots or rockets. He wants to talk about a few key decisions that the Instagram team made with threads and why they're so important.

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