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Innovations in Advertising and News Consumption
This chapter explores Reebok's creative advertising campaign in Sweden that engaged runners with speed cameras for shoe rewards, alongside the evolution of Amazon's Just Walk Out technology for cashierless shopping in NFL stadiums and colleges. It further delves into the challenges of expanding this technology, discusses the potential of an AI news aggregator, and examines changing trends in news consumption and revenue-sharing models. The discussion concludes with a trivia segment featuring interesting insights from the week.