Why Andi launched a skincare brand

Andi describes spotting gaps for travel-friendly, anti‑irritation skincare and deciding to build Casa Noon and a serum.

Play episode from 01:01:21

chevron_right

Transcript

chevron_right

Transcript

Episode notes

I’ve been thinking a lot about what it actually takes to stand out right now. The algorithms have changed. Attention is harder to earn, and “good content” isn’t enough anymore. In this episode, I sit down with Andi Eaton to talk about why having a clear point of view is no longer optional if you want your brand to grow in 2026 and beyond. We talk about what makes people stop scrolling, why being “vanilla” is the fastest way to disappear online, and how founders can stop diluting their message when they have multiple passions, products, or businesses. Get ready to build differently in 2026.

Check out our Sponsors:

Shopify - Start your $1/month trial at Shopify.com/happy

SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase.

Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription.

Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout.

Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn

Blinds.com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.

HIGHLIGHTS

00:00 Meet Andi Eaton, Founder and CEO of Oui, We Studio.

05:00 The lesson that taught Andi to trust her intuition in corporate leadership.

13:15 Why multi-passionate founders struggle to stay clear and consistent.

19:30 One of the smartest marketing investments in 2026.

23:00 How customers buy for effectiveness, identity, and a sense of belonging.

27:00 Where founders should experiment and where they shouldn’t

34:00 The three things your content must have to survive the algorithm in 2026.

41:30 Why having too many offers can dilute your message.

49:00 How to create identity language that sells multiple offers at once.

51:00 What is your definition of success?

54:00 Advice to women in their forties who are just getting started.