The Scent of Rare Beauty: How Selena Gomez’s Brand Created Its First Perfume
Gloss Angeles
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The Secrets Behind a Scent: Navigating Fragrance Launches
This chapter explores the covert strategies involved in launching a new fragrance, emphasizing the importance of confidentiality. Through humorous anecdotes, including a TSA incident, the discussion highlights the blend of excitement and anxiety that comes with managing a product's image amidst public curiosity.
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