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7min chapter
RV222 - Attribution is the problem (not the solution) | Go To Market Live Episode 38
B2B Revenue Vitals
Communicating Financial Challenges to Executives
This chapter addresses the difficulties of discussing financial performance and operational issues with C-suite executives, particularly in the context of declining growth and rising acquisition costs. It emphasizes the need for clear financial metrics and a structured approach to promptly address challenges before they escalate, especially for companies within the $30 to $50 million revenue range.
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