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Bezos and AWS
Amazon wouldn't be near as valuable today without the creation of AWS which wasn't their core business with Amazon in which it was first created. Bezos and his executive team had read Clayton Christensen's book, The Innovators Dilemma, that explained why great companies fail not because they want to avoid disruptive change but because they are reluctant to embrace promising new markets. If Amazon didn't dominate this space then Google or Apple would. In 2004, we would see the start of another successful venture within Amazon. Jeff Bezos started a Silicon Valley skunk works with the name of Lab 216 and told them that they were to disrupt Amazon's own book selling business with an ebook devicethat met his high standards.