EP 153 | Aggelos Mouzakitis (Glofox) - Taking a more human approach to diagnosing churn and retention.
CHURN FM
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Having the Ability to Sympathize With Your Analytics
I think a lot of companies go through sort of this maturity stage when it comes to analytics. And then it's realizing, slowly, slowly, like we don't understand the why behind these things. We really need to lay on top. The value gap is basically the incongruence between expectations that people come in and reality. So what are the expectations that you were having, and what is the reality that you faced? Practically speaking, for me too, i start by intervviewing the power users of the business, the best users. Best users are different across different businesses, typically on a bitto bisas they mix a eport. In order to define a power
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