Katie Thomas: The sheer ubiquity of the marketing campaign has been unlike anything I've ever seen. She says Barbie was a live action film with real humans playing the parts not animated. "The team really was like, we're just going to be everywhere all the time and it worked," she says.
Ed Yardeni, Founder and President of Yardeni Research, talks about a ‘Nirvana Scenario’ for bonds. Bloomberg News Technology Reporter Alex Barinka discusses Elon Musk changing Twitter's logo, replacing its signature blue bird with a stylized X. Katie Thomas, Lead at the Kearney Consumer Institute, shares her thoughts on the consumer mania around the Barbie movie. And we Drive to the Close with Alan Zafran, Founding Partner and Co-CEO at IEQ Capital.
Hosts: Carol Massar and Matt Miller. Producer: Paul Brennan.
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