The Shift in Marketing: Embracing Incremental Gains

This chapter explores the evolving landscape of marketing in the age of AI and the importance of personalized advertising. It emphasizes the need for marketers to focus on audience-centric content rather than self-serving strategies, advocating for the 'game of inches' approach. The discussion also highlights the rise of social media influencers and the urgency for corporations to adapt to these changes to maintain their market position.