How to Convince Consumers That We Shouldn't Be in Dairy

In terms of that sort of conviction and convincing other than, you know, what else is in the basket. How would you sort of say, okay, small brand, maybe a small refrigerated sauce brand that is trying to convince dairy buyers that we should not be in dairy that we should be in produce. And even if we had access to a lot of data, I'm not even sure how we would take that to paint the picture but do you remember some other, some other data points that you use to sort of map out that conviction. Right. Yep. No, that makes so much sense. You know, there's ways like data can be such an intimidating word I think,