Retail Is Going to Be Part of the Evolution of the Business

Data is everything. Once you've tasted the data, when you when you at im what i mean, i don't mean data isnt just like a bunch of numbers. I'm talking about, you you ought ou have a direct relationship with that customer. And so this idea of selling on line, directly to the consumer, not only gives you a much better margin, but there's also business expansion. There's company called blangette that makes this hontel blanderm very popular with influencers. They brought a whole bunch of brands into our platform, including oatmilks and things like that, that they want to sell. As a result we ended up with