In this episode, Matt and Rick discuss what we saw in 2021 and what 2022 holds for the fitness business.

To recap 2021, the fitness industry as a whole rebounded in a significant way from the lows we experienced in the previous year with the shutdowns.

One positive thing we can take from the pandemic is that more people have become conscious of their health and the vital role that fitness plays in achieving that.

In 2022, we see fitness consumers moving towards more specific and personalized services. This certainly bodes well for brands willing to lean into higher-end services and specificity.

Here at Alloy, our franchise system came alive in 2021, and we have so far sold about 30 franchises which is an impressive figure, with big plans for 2022.

Listen in as Rick and Matt discuss the 2022 fitness business forecast and why it’s the best time to get into the fitness business.

Key Takeaways

- 2021 recap (01:16)

- Alloy franchise locations coming up (03:09)

- Why personalized services are the way to go in 2022 (03:51)

- The great resignation and how it relates to fitness (09:47)

- Why you need to bet on yourself (12:14)

- High-quality customer fitness experience (14:48)

- Viewing the gym as a hub of fitness (16:52)

- Looking at the right concept of fitness (22:25)

Additional Resources:

6 Fitness Franchise Trends for 2022

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797. - Biz Sherbert

How Long Gone

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