
Elon's Twitter Music Licensing Problem– Innovation, Ambition, and Challenges
Elon Musk Podcast
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Twitter and Music Licensing: A Tale of Innovation Ambition and the Challenges
Twitter embarked on negotiations with the big three conglomerates, universal, Sony and Warner. Music industry leaders were hopeful that Musk's involvement could be the driving force behind securing the deals. But as Musk's team assessed the costs and benefits of incorporating music into the platform, the talk's lost momentum. The internal turmoil at Twitter following Musk's takeover further complicated matters.
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