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Panel Discussion: Breaking Down Silos—Driving Product Knowledge in Product-Adjacent Roles

The Product Podcast

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The Importance of Breaking Down Silos in Customer Engagement

Hustu Shintero, from MoEngage: We're essentially an intelligent customer engagement platform. What we do is help brands like Boschmark, Allied Bank, and other leading both consumer and B2B businesses better engage with their customers. So in a way, break down the silos of email marketing, SMS marketing, mobile marketing, transactional and product-led communications because to the end, customer, it's all communications from your brand.

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