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3min chapter
Episode 95: Randall Rothenberg, former head of the IAB
Marketecture: Get Smart. Fast.
Spotify's Transformation into a Multimedia Powerhouse
This chapter explores Spotify's transition from a music publisher to a leading multimedia platform, highlighting its strategies for expanding its audio services. The discussion includes the challenges of ad serving in audio and the importance of staying informed about the broader audio landscape, featuring insights from industry experts.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode