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⭐ Michelin Guide: The Tire Company That Accidentally Conquered Food | 40

The Best Idea Yet

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From Tires to Tastes: The Ingenious Origins of the Michelin Guide

This chapter explores the unexpected origins of the Michelin Guide, initially a marketing tool for promoting tire sales through travel. It details the transition of the Michelin brothers from tire makers to founders of a prestigious restaurant rating system, revealing the guide's lasting impact on culinary excellence and its clever marketing strategies.

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