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Branding Beyond Names
This chapter explores the critical role of naming in app development and its potential for creating viral success. It examines how brands embody their identities through visual symbols, using high-profile vehicles as examples, while also analyzing more controversial branding strategies like that of Enron's marketing revival post-bankruptcy. The conversation further delves into the evolution of fashion and personal expression, suggesting avenues for improving understanding of fashion hierarchies and trends using historical data.
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