The Constraints of Paid Media

Dean Obeidallah: I've had to do so much work on the supply chain from day one. We're trying to, the demand that we have today compared to two years ago for collage alerts is massively priced. So we've had to build very strong relationships on the supplier side or the manufacturers. And it's been a partnership and trying to build the right system so they can scale with us. He says there are still constraints and you're folding it back in some ways to build the underlying infrastructure that can sustain it. A lot of brands are dying right now because they didn't have the underlying systems for it which changed up when demand was volatile. The more variable the outcome