Marcus Collins is the author of What We Do, Who We Want To Be and The Power Behind Culture. He says marketing needs to be more like stand-up comedians: "Remarkers do that" His work has been inspired by his experience observing people on social networking sites such as Reddit. Will Wild Adventures continue next week when he'll talk with Shelby Stanger about her new book 'Shelby'
Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what they "do" and try to figure out who they "are."
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