Finance | The Industry of Uncertainty S04:E04
Pirates of Finance
00:00
The Three Steps to Framing
Sally Kohn: I thought the aspect for them having listened to a couple of more than a couple episodes at this point is framing was less about the transition. So, as an example to that, Sam or Sean, again, I can't ever remember which one is which, bought a car from the Twitter car dealership guy. He made the topic about sort of this guy mafia. And so it was okay, the frame is the guy mafia let's talk about all these accounts. Interesting talking point, you know, I bought a car. Why did I buy a car from this guy? How do these accounts create trust? What should their business model be? What's the take?
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