Candid Microphone Changed the Way Advertising Works

The show used the technique a hidden recorder to elicit funny real life moments from unsuspecting people. Candid microphone change the way madison avenue talked to their customers, and it change the way customers responded to advertising. People delivered a level of credibility that actors or paid celebrities could not. When the ands are aimed at you, starring you, it's a whole different pitch. We as a species have incredible antennae for genuine human moments.