Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Art of Applying Behavioral Science in Marketing
This chapter explores the nuanced application of behavioral science in marketing, emphasizing the necessity of personalization and thoughtful customer engagement. It presents practical examples, including a bank's advertising strategy, demonstrating how understanding human behavior can enhance marketing effectiveness.
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