The Last Mile in Healthcare Is Longer Than a Mile

I think this is a space where many people don't understand the complexity looking in. I've worked with pharmaceutical manufacturers now for the last 10 or 12 years and found them to be almost entirely full of incredibly well-meaning people that went into it to really try to help people. And when they're supported in the right way, which I know it's not as focused on as we are, you know, patient behavior can be changed. But it's not the case that someone who just stops taking their meds won't start again or can't be helped.