The Battle for Dominance Between the Maps Providers

The Sunday Times’ tech correspondent Danny Fortson brings on two guests this week. First up is Steven Levy, editor-at-large at Wired and author Facebook: The Inside Story, to talk about Sheryl Sandberg’s original “deal” with Mark Zuckerberg (5:00), what Facebook was in the early days (7:10), the failure of the Zuck-Sheryl partnership (9:30), consolidation of Zuckerberg’s power (19:00), the Washington DC operation (21:00), what Sandberg does next (26:30), and what Meta does next (31:20). Then Chris Sheldrick, co-founder and CEO of What3words, comes on to talk about dividing the world into 57 trillion squares (36:30), the origin of the idea (38:40), getting the world to sign up (42:00), partnering with Jaguar Land Rover (44:10), breaking into America and other markets (46:50), the battle for mapping dominance (50:15), the business model (54:20), translating the system into different languages (55:50), and getting its first contract - in Mongolia (57:40)

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