Creating a high-converting landing page is both an art and a science.
Sure, you can have the best looking landing page.
But understanding the science behind buyer psychology and behavior can take your landing page from “MEH” to “WOW! TAKE MY MONEY NOW!”
And one of those people who understand landing pages and buyer psychology is Pedro Cortes. He’s a SaaS Growth Consultant who has worked with 100s of SaaS companies.
Today Pedro will be sharing the 3 psychology pillars of irresistible landing pages.
In this Marketing Powerups episode, you’ll learn:
- Why bad messaging could be costing you BIG money.
- Common landing page mistakes you should avoid right now.
- Pedro’s 3 psychology pillars of irresistible landing pages.
- How you can overcome limiting beliefs in your marketing career.
🏆 Free powerups cheatsheet
Download a free powerups cheatsheet you can fill in and apply Pedro's 3 psychology pillars of landing pages to your business right away: https://marketingpowerups.com/pedro-cortes-irresistible-landing-pages/
🕰️ Timestamps and transcript
- 01:32 - Why bad messaging is costing companies BIG money
- 04:51 - Common landing page mistakes
- 09:01 - The three psychology pillars of irresistable landing pages
- 14:33 - My number one recommended demand gen agency
- 15:24 - The problems with Loom's homepage
- 17:20 - How Pedro improves Loom's homepage copy
- 25:47 - How Pedro improves his marketing skills
- 30:23 - One piece of advice Pedro would give his younger self
💪 The sponsor
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
