FEAR & GREED | Business News cover image

Interview: What advertising tells us about the economy

FEAR & GREED | Business News

00:00

Are You Interested in the Metaverse?

Matt: If you watch SBS streaming service, I always get quite upset about the fact that I have an ad in the middle of it. Whereas if you, one of those commercial streaming services where I'm paying a subscription, I kind of like the no ads. One attracts a particular type of audience and those that are prepared to pay and not receive ads, that probably attracts a different type. Do people understand the metaverse enough to advertise in it? I would say no, they don't, but it's intriguing. So that deep engagement, digital showrooms to the thought of a test driving a car virtually to what happened at Wimbledon with, I think it was Minecraft built around

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