The Currency of Social Responsibility

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Capital One Business is a new series on CNN.com and CNN iReport. This week, we talk to the co-founders of night light pediatrics in Houston. Zadi bryant tells us how she used her sense of responsibility to help children during last year's pandemic. We also hear from chiobani founder hamdi ulaka who grew up with his semi nomadic family.

Your local community can be the power behind an epic scale story — because smart community investment always maximizes returns. No one knows this like Hamdi Ulukaya, the founder and CEO of Chobani. He turned a small Upstate New York town into an epicenter of Greek yogurt by mobilizing a community to revive a mothballed dairy plant. In creating opportunities for new jobs, he created opportunities for massive scale. This story repeats over and over as the company grows, building communities with a sense of co-ownership. “This is not really a Hamdi story,” Ulukaya says. “This is a story about the people in our communities, what they're made of, and the values and capability that they have.”

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