Pivoting at an Early Stage

"I'm slightly nauseous, also really excited about what that looks like," says Ben. "We've got 35,000 people that use this app on a quarterly basis and we're now jumping ship." He adds: "Human psychology hasn't wrapped their heads around sunk cost" I think the only thing holding me back from saying yes right now is for me to be aligned with the founder in terms of how they're going to take the business forward'