Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work.

Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and business strategy are inseparable, how early positioning decisions compound over time, and why skipping foundational brand work almost always leads to expensive mistakes later.

And, what’s the difference between brand positioning and product positioning? There’s a lot to think about.

If you’re building a brand from scratch (or trying to fix one that’s lost its way) this episode will help you find and build something people actually want to buy into.

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