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#406: How to Find Your Riches in the Niches With Your Brand Story

Business of Story

00:00

Introduction

The riches are in the niches, says Art Powell. Meet an ad agency owner and his new business mentor who inspired him to evolve his general estate agency into one that is focused on a brilliant market segment. Michael Gas has been helping agencies internationally find their focus purpose through his company, Fuel Line. If you are flailing about trying to increase your revenue, it's probably because you do not have a focused brand story.

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