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Bryan Wish — The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators

Everything Is Marketing

CHAPTER

Younow Thasgrar - Is There Anything You Can Do About It?

I think it is an element of late learning how to shape your message to a person, an audience. I'm only good at building things out once i see the simplicity in im. And so we're being tactical ande thoughtful about this is building otlie. When you have a book idea, it'slike creates a set of ip there is research that goes into it. You can literally create a product line, a content extenction of a cor messig sots like you hve a christmas tree. It's all very similar under a certain kind of organizational leadership and incontinent behavior. But he has a different nal course to each book He can, you know

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